7 WAYS GOOGLE ALGORITHM AFFECTS YOUR WEBSITE OR BLOG SEO
Google uses several bots and crawlers to make sure nobody is cheating in Search engine optimization techniques or tactics to rank high. Knowing how most of these algorithms work will help boost your website search engine optimization (SEO) and avoid Google penalties.
Almost every months or so more or less Google introduces changes to its algorithm. This article will identify some of Google algorithm and how they affect your website so that you can properly optimize your site.
Panda
Penguin
Hummingbird
Pigeon
Mobile
Rankbrain
Fred
Panda Is an algorithm that checks websites with thin-content (Less information or content less than 500 words ) and keyword stuffing. It works by assigning a quality score to web pages which are then used as a ranking factor.Read more about Panda
To adjust your web page for panda you need to download and install website auditor on your computer https://www.seopowersuite.com/website-auditor/
Another option is to visit https://smallseotools.com/keyword-density-checker/ and add your URL and click enter or click check, you should see a result similar to this showing how you have used keywords and phrase. Google guideline suggest not to use keywords and phrase more than 5 to 6 times most people use their keywords or phrase 10 to 15 times or even more, Google penalizes such website by down-ranking them.
Penguin check for irrelevant links or over-optimized anchor text. It works by checking to see if websites have provided Google with excess links that are fake or of no relevance or authority.
You can adjust your website with a tool called https://monitorbacklinks.com/seo-tools/free-backlink-checker
just add your URL and click the check button
Hummingbird helps Google to interpret search queries, it helps Google to rank a web page for keywords and low-quality content. In order word, it tells Google not to rank you if your keywords are not popping up or your content has low-quality or insufficient information.
The best way to fix this is to create good quality content and expand your keyword research. There are a lot of keyword research tool but keyword tool will do just fine in helping you find a great keyword https://keywordtool.io/google The good thing about keyword tool is that you can search by country to find out the most common searched keyword. In SEO you have to use every tactic and technique to rank so it is not only common keyword that can easily rank webpage keywords that are not so common can be useful too if you rank for it.
Pigeon helps to increase the ranking of local listing over international. This algorithm actually helps websites, unlike other algorithms that penalize. The best way to benefit from this is to add your website to local directories in the country which you reside, in order to fully benefit from this algorithm you can also optimize your off-page SEO.
Find out more here about off-page SEO https://toolseogame.blogspot.com//search?q=
Mobile This affects your website if you have a non-responsive website which is not mobile responsive.It works by ranking well optimized and responsive mobile site and down-ranks non-responsive mobile website. 90% of themes and website today are mobile responsive. Check if your site is mobile friendly here just add your URL and click run test https://search.google.com/test/mobile-friendly
You would get a result like this
Fred is another algorithm that checks to see if your site is full of affiliate and is made for the purpose of ads alone without giving users useful or quality content.
It checks low-quality blogs that are built just to make ads. In order for you to design a proper website and provide people with valuable and useful content just follow Google quality guidelines
Rankbrain little is known about Rankbrain but it is referred to as 'learning artificial intelligence system' but the general opinion is that it identifies queries to a specific search, in order words when someone types a word or phrase in Google search it provides the user with the most relevant result.
The best way to properly optimize your website for this algorithm is to write a very good article with lots of information and useful content to users and the use very good keywords. Another way is to spy on your competition of any website with authority in your niche with a tool called spyfu. https://www.spyfu.com/
When you get to the website all you have to do is enter the URL of your competition, not your own website. This will tell you their capacity and level at which they are ranked and which keyword they rank for and how many organic keywords they rank for, also if they are paying for ads. This will help you to adjust your site and rearrange and optimization your website.
As usual 5 or 10, search engine optimization techniques or tactics will not fully optimize your website you need to employ various techniques and tools.